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Groundswell

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Building Stories

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Building Stories with James Rojas

Our fourth Groundswell movie is also our shortest, with a message that packs a major punch. James Rojas is an artist and city planner who uses deceptively simple exercises to work with communities to re-envision how their neighborhoods and cities could […]

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Color Lines and Bike Lanes

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Smiling people riding bikes

The third Groundswell movie features the stories of two organizations that were formed to promote bicycling on a grassroots level. We interviewed Veronica Davis and Najeema Davis Washington of Black Women Bike and Monica Garrison of Black Girls Do Bike […]

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Take Back the Streets

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A gathering of cyclists

Our second short movie in the Groundswell series starts out as a portrait of a community bike ride and picnic organized by two friends in response to a rash of gang-related shootings in Portland, Oregon. It becomes a portrait of […]

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A League of Their Own

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Riders pause on a group ride

Our first Groundswell movie takes a look at the League of American Bicyclists’ Equity Initiative. The multilayered conflict in the story mirrors what is going in at almost every nonprofit and advocacy organization, whether management—or the scattered members—are aware of […]

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